Cause & Effect Advertising Posters For Harvey Nichols From Y&R Dubai

above: details from 'Dogs' and 'Fire Extinguishers', two of the Cause & Effect posters for Harvey Nichols

Shown below are a series of nine posters created to advertise the Spring/Summer '09 fashions for retail store Harvey Nichols. The campaign made up of Birds, Fire Extinguishers & Rockets received the International ANDY Awards 2010 (Silver) for Retail in the "Out Of Home" category.

Brief:
To announce the launch of the Spring/Summer Collection at Harvey Nichols.

Solution:
The campaign aims to convey to the Harvey Nichols shopper that its items can have overwhelming results. Each execution carries an image of an item from the spring summer range along with a number of images of items such as a stop sign, rockets, jelly and fender benders, which act as a visual metaphor for the effect the item can have.

The images below are high-res, click on them to enlarge.

Birds:

Cats:

Dogs:

Fender benders:

Fire Extinguishers:

Jellies:

Rockets:

Stop Signs:

Tunnels:


Agency: Y&R DUBAI
Creative Director: SHAHIR ZAG KOMAL, BEDI SOHAL
Art Director: KOMAL BEDI SOHAL, SAJESH PUDUSSERY, DASH GAUDE
Writer: SHAHIR ZAG
Account Manager: NADINE GHOSSOUB