Wednesday, December 29, 2010

Martini Gold by Dolce & Gabbana; The Fellini-esque Film, Ads, Stills & More.

Two Italian flavors, Martini & Rossi and Dolce & Gabbana, collaborated a few months ago to launch MARTINI®Gold, a special edition vermouth with a unique recipe which includes orange, ginger and cubeb pepper, inspired by the fashion duo.

The libation was launched with a Fellini-esque film starring the stunning and sexy Italian actress Monica Bellucci:

Directed by Jonas ├ůkerlund (shown shooting the movie below), the MARTINI® Gold short film is set in Rome, Italy - a beautiful backdrop for the visually lush story.

Inspired by Fellini's La Dolce Vita, it celebrates Italian lifestyle as well as Monica Bellucci's all-Italian beauty, with surprise appearances by designers Domenico Dolce and Stefano Gabbana:

Stills from the film:

The print ads:

On the set images:

The special bottle and packaging bear the name of both Martini and Dolce & Gabbana

The Russian issue of Vogue even included the actual video within the pages of their December issue, making it their first video advertisement in a print medium:


Dolce and Gabbana

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