Intel's CHASE Web Video Is Kicking Ass On The Viral Charts

To build excitement around the 2nd Generation Intel® Core™ i5 processor, Intel launched this action-adventure video titled "The Chase." The spot demonstrates the performance capabilities of the new processors by creating an action-movie style chase sequence that takes place through a wide variety of program windows on a computer desktop.



Ad Age reports that "With 1.8 million YouTube views and its first entry onto the chart, Intel's "Chase" mini-movie makes it to the straight to the top for a good reason -- it's a great action flick with a sexy heroine and two leather-jacket-and-gold-chains bad guys. The campaign won 1.1 million views in its first week alone."


Credits
Advertising Agency: Venables Bell & Partners, USA
Executive Creative Directors: Paul Venables, Will Mcginness
Creative Directors: Paul Foulkes, Tyler Hampton, David Kim
Copywriter: Josh Parschauer
Art Director: Beau Hanson, Dan Kenneally
Director Of Integrated Production: Craig Allen
Agency Producer: Kacey Hart
Interactive Producer: John Eagan
Interactive Design Director: Ezra Paulekas
Production Company: Nexus Productions
Director: Smith & Foulkes
Director Of Photography: Oliver Wood
Executive Producer: Tracey Cooper
Production Manager: Alistair Pratten
Editing Company: Trim
Editor: Paul Hardcastle
Sound Design: Human
Music: Human
Composers: Edmond Dunne & Gareth Williams
Music Producer: Jonathan Sanford
Mix: Play, John Bolen
Color / Flame: Time Based Arts, James Allen & Sheldon Gardner
Aired: January 2011

Martini Gold by Dolce & Gabbana; The Fellini-esque Film, Ads, Stills & More.

Two Italian flavors, Martini & Rossi and Dolce & Gabbana, collaborated a few months ago to launch MARTINI®Gold, a special edition vermouth with a unique recipe which includes orange, ginger and cubeb pepper, inspired by the fashion duo.

The libation was launched with a Fellini-esque film starring the stunning and sexy Italian actress Monica Bellucci:



Directed by Jonas Åkerlund (shown shooting the movie below), the MARTINI® Gold short film is set in Rome, Italy - a beautiful backdrop for the visually lush story.






Inspired by Fellini's La Dolce Vita, it celebrates Italian lifestyle as well as Monica Bellucci's all-Italian beauty, with surprise appearances by designers Domenico Dolce and Stefano Gabbana:


Stills from the film:






The print ads:


On the set images:








The special bottle and packaging bear the name of both Martini and Dolce & Gabbana



The Russian issue of Vogue even included the actual video within the pages of their December issue, making it their first video advertisement in a print medium:


MARTINI Gold
Martini
Dolce and Gabbana

New Call Of Duty: Black Ops Commercial Makes Even Peace Lovers Want To Shoot Someone.

The latest 60 second spot (shown after the stills in this post) for Activision's soon to be released Call of Duty: Black Ops video game, conceived of by TBWA Chiat Day and directed by Rupert Sanders, makes even me want to pick up a gun - or at least a game controller - and I'm about as far as one gets from a war monger.



Despite your stance on war or video games, one cannot deny the visceral appeal of this commercial. Set to the Rolling Stone's Vietnam-era classic Gimme Shelter, the gamers (a variety which includes, amongst many, a medical technician, a scientist, an electronics store clerk, a hotel concierge, a businessman, Kobe Bryant, Jimmy Kimmel and not one, but three women - even a Birkenstock wearing Granola) find themselves so immersed in the experience, they appear engaged in real life combat. To present a video game as so life-like that the players appear in the virtual world may not be a new concept or idea, but in this case, it is beautifully executed.








The everyday folk - and avid gamer celebs Kobe Bryant and Jimmy Kimmel who make appearances in the spot - are adeptly brandishing weapons while donning their civilian garb (love the Chanel shoulder bag), amongst the thunder of helicopters and flying shrapnel.



above: Video game fans Jimmy Kimmel and Kobe Bryant make appearances in the spot.

There's only one word of dialogue uttered in the whole script... when the hotel concierge, Vic, stops to answer his phone and identify himself while in the midst of combat.



And the final shot of a fast food cook with guns a-blazin' is the Creme de la Combat.



God damn, they were right when they said "There's A Soldier In All Of Us" and I didn't even know it. Now where's my Bazooka?

There’s a Soldier in All of Us (:60)


Call of Duty: Black Ops is a first-person shooter video game developed by Treyarch and published by Activision, scheduled for release on November 9, 2010. The game is the seventh installment of the Call of Duty series since the original game published in 2003, and the third game in the series to be developed by Treyarch.

Pre-order/Buy Call of Duty: Black Ops

Activision is an American video game developer and publisher, with well known titles such as the Tony Hawk series, and the Guitar Hero franchise.

CREDITS
Agency: TBWA\Chiat\Day, Los Angeles
Chief Creative Officer: Rob Schwartz
Group Creative Director: Brett Craig
Associate Creative Director: Blake Kidder
Associate Creative Director: Patrick Almaguer
Creative Director:
Head of Production: Richard O’Neill
Executive Producer: Anh-Thu Le
Producer: Stanton Hill
Art Director: Chase Madrid
Copywriter: Chris DeNinno
Group Account Director: Stan Fiorito
Account Director:
Account Supervisor: Paul Sears
Assistant Account Executive: Rohit Bal
Group Planning Director: Oke Mueller
Sr. Planner: Natalie Puccio
Director of Business Affairs: Linda Daubson
Business Affairs Manager: Jill Durand
Senior Broadcast Traffic: Jerry Neill

Production Company: MJZ
Director: Rupert Sanders
Executive Producer: David Zander
Executive Producer: Eric Stern
Producer: Laurie Boccaccio
Director of Photography: Greig Fraser
Production Designer: Dominic Watkins
Costume Designer: Nancy Steiner
Editor: Neil Smith
Post Production Producer: Carolina Wallace
Visual Effects: Asylum
Visual Effects Executive Producer: Michael Pardee
Visual Effects Post Producer: Ryan Meredith

Visual Effects: Asylum
Visual Effects Supervisor/ Lead Compositor: Jason Hicks
Executive Producer: Michael Pardee
Producer: Ryan Meredith

Lights Fantastic. New Video & Interactive Site For LG dLite Mobile Phone.

A cool song, animated video and interactive website are all part of a marketing effort for the new LG dlite phone from Tmobile, a slim mobile phone in bubble gum pink or bright blue that has a customizable external screen with an LED matrix and fun sound effects.



The Animated Video:
To promote the new mobile phone, LG dLite, Sophie Gateau, of Paranoid US, directed a playful music video to showcase the phones character-based digital display. The video, via DOJO SF, tells a classic love story to the track, “White” by electropop artist, LIGHTS. The campaign features a website, the video, and other interactive elements.

Using the LIGHTS’ track as a basis for the pixelated boy meets pixelated girl storyline, Sophie created a 3.5 min animated piece. Sophie utilized her CG and motion graphic background, for the LED narrative. Sophie collaborated with Paranoid Design Studio’s Lead Artist Vincent Rogozyk to first develop the story as an animatic.




This solved the production challenge of finding a way to duplicate a few phones to appear as if they were in mass. Utilizing motion control to shoot the available 45 pre-production models , Sophie shot twenty passes--moving the phones along in each pass. The Paranoid Design Studio team then assembled the passes, tracked animated characters and environmental drawings, and composited them into the scenes. The LED look was then finished on Flame by Paranoid Design Studio VFX Artist Seb Caudron.



DOJO Executive Creative Director’s, Geoff Edwards and Mauro Alencar, share why Sophie was handpicked for the project. "Sophie has a unique way of creating a relationship between the audience and the story. Her work is personal and feels like someone is talking directly to you," said Edwards. "The combination of her willingness to collaborate with us and LIGHTS made Sophie the right choice for this program,” added Alencar.


The Website


But that's not all... To accompany this marketing effort, an interactive website allows you to create your own story by dragging and dropping animated lights to the tune of the song "White" and then share it with your friends.




You also have the option to allow the site to access your webcam and microphone and create your own music video by tapping and playing.




credits:
Title: LG dLite Brilliant Together
Client: LG Electronics
Assoc. VP, Consumer, Trade & Insights Marketing: Tim O’Brien
Agency: DOJO
Executive Creative Director/Partner: Mauro Alencar Executive Creative Director/Partner: Geoff Edwards
CFO/Partner: Jeremy Brown
Art Director: Chris Masse
Copywriter: Michael Leibowitz
Senior Producer: Annie Uzdavinis
Partnerships: Audrey Santamarta
Production Company: Paranoid US, Los Angeles
Director: Sophie Gateau
Executive Producer/ Partner: Claude Letessier
Executive Producer/ Partner: Cathleen O'Conor
Head of Production: Matej Purg
VFX / Animation: Paranoid Design Studio, Los Angeles
Head of Post Production/Producer: Guillaume Raffi
Lead VFX Artist: Vincent Rogozyk
VFX Artists: Michael Tavarez, Jahmad Rollins, Derek Hansen, Andrew Cook, Naime Perette, Joe Ball, Maggie Balaco, Alexandre de Bonrepos
Production Assistant: Julie Amalric
Track: “White” by LIGHTS
Mix: Lime Santa Monica, CA
Mixer: Sam Casas Asst.
Engineer: Jeff Malen
Executive Producer: Jessica Locke
Color: New Hat Santa Monica, CA
Colorist: Bob Festa