Intel's CHASE Web Video Is Kicking Ass On The Viral Charts

To build excitement around the 2nd Generation Intel® Core™ i5 processor, Intel launched this action-adventure video titled "The Chase." The spot demonstrates the performance capabilities of the new processors by creating an action-movie style chase sequence that takes place through a wide variety of program windows on a computer desktop.



Ad Age reports that "With 1.8 million YouTube views and its first entry onto the chart, Intel's "Chase" mini-movie makes it to the straight to the top for a good reason -- it's a great action flick with a sexy heroine and two leather-jacket-and-gold-chains bad guys. The campaign won 1.1 million views in its first week alone."


Credits
Advertising Agency: Venables Bell & Partners, USA
Executive Creative Directors: Paul Venables, Will Mcginness
Creative Directors: Paul Foulkes, Tyler Hampton, David Kim
Copywriter: Josh Parschauer
Art Director: Beau Hanson, Dan Kenneally
Director Of Integrated Production: Craig Allen
Agency Producer: Kacey Hart
Interactive Producer: John Eagan
Interactive Design Director: Ezra Paulekas
Production Company: Nexus Productions
Director: Smith & Foulkes
Director Of Photography: Oliver Wood
Executive Producer: Tracey Cooper
Production Manager: Alistair Pratten
Editing Company: Trim
Editor: Paul Hardcastle
Sound Design: Human
Music: Human
Composers: Edmond Dunne & Gareth Williams
Music Producer: Jonathan Sanford
Mix: Play, John Bolen
Color / Flame: Time Based Arts, James Allen & Sheldon Gardner
Aired: January 2011

Smell Like A Parody. The Best Of The Old Spice Man Spoofs.

By now everyone knows that hunky Isaiah Mustafa's portrayal of the towel clad Old Spice Man has long gone viral. And, as to be expected, there are numerous spoofs and parodies of the entertaining advertisement. Here's a few of the best.

"The Woman You'd Love Your Woman To be Like"

The Sun Newspaper spoofed the ad to celebrate 40 years of page 3. The parody was accompanied by an in-paper offer of a free pack of Page 3 playing cards on Wednesday 17th of November.

Read all about this video at http://www.thesun.co.uk/page3is40

"Smell Like A Monster"

Sesame Street parodied the spot with Grover to teach us the word "On":


"Study Like A Scholar"

A fun and smart parody to encourage students to study brought to you from the Harold B. Lee Library:


"The Man Who Lost His Girlfriend To The Man Your Man Could Smell Like"

Los Angeles comedian and YouTube star Toby Turner (aka Tobuscus) plays a guy whose girlfriend has left him to take a sunset cruise of the Galapagos Islands with the real Old Spice man.


"The Sausage Your Sausage Could Taste Like"

Bizarre and phony product, Mr. Happy's Spicy Dijon, personifies a sausage as the Old Spice Man:


This animated spoof uses Mel Gibson's phone rant as a call to the Old Spice Man by Smallpoppy productions:


and lastly, an entertaining Old Spice Remix by youtuber Mike Relm: