Sweet Bread. Now, Toast Yourself.

The post just prior to this one today featured the fabulous new music video for the song "Last Leaf" by Los Angeles quartet, OK Go.



The stop motion video features illustrations burnt into toast with a laser. Created in conjunction with the Samsung Create Your World website to promote their new NX100 digital camera, the site also features a fun and easy interactive way to place your own image on a piece of toast.



Simply upload your image, choose your level of toast darkness and voila!



Go toast yourself here.


See the Stop motion video of laser burnt toast for Last Leaf by OK go! here.

Lights Fantastic. New Video & Interactive Site For LG dLite Mobile Phone.

A cool song, animated video and interactive website are all part of a marketing effort for the new LG dlite phone from Tmobile, a slim mobile phone in bubble gum pink or bright blue that has a customizable external screen with an LED matrix and fun sound effects.



The Animated Video:
To promote the new mobile phone, LG dLite, Sophie Gateau, of Paranoid US, directed a playful music video to showcase the phones character-based digital display. The video, via DOJO SF, tells a classic love story to the track, “White” by electropop artist, LIGHTS. The campaign features a website, the video, and other interactive elements.

Using the LIGHTS’ track as a basis for the pixelated boy meets pixelated girl storyline, Sophie created a 3.5 min animated piece. Sophie utilized her CG and motion graphic background, for the LED narrative. Sophie collaborated with Paranoid Design Studio’s Lead Artist Vincent Rogozyk to first develop the story as an animatic.




This solved the production challenge of finding a way to duplicate a few phones to appear as if they were in mass. Utilizing motion control to shoot the available 45 pre-production models , Sophie shot twenty passes--moving the phones along in each pass. The Paranoid Design Studio team then assembled the passes, tracked animated characters and environmental drawings, and composited them into the scenes. The LED look was then finished on Flame by Paranoid Design Studio VFX Artist Seb Caudron.



DOJO Executive Creative Director’s, Geoff Edwards and Mauro Alencar, share why Sophie was handpicked for the project. "Sophie has a unique way of creating a relationship between the audience and the story. Her work is personal and feels like someone is talking directly to you," said Edwards. "The combination of her willingness to collaborate with us and LIGHTS made Sophie the right choice for this program,” added Alencar.


The Website


But that's not all... To accompany this marketing effort, an interactive website allows you to create your own story by dragging and dropping animated lights to the tune of the song "White" and then share it with your friends.




You also have the option to allow the site to access your webcam and microphone and create your own music video by tapping and playing.




credits:
Title: LG dLite Brilliant Together
Client: LG Electronics
Assoc. VP, Consumer, Trade & Insights Marketing: Tim O’Brien
Agency: DOJO
Executive Creative Director/Partner: Mauro Alencar Executive Creative Director/Partner: Geoff Edwards
CFO/Partner: Jeremy Brown
Art Director: Chris Masse
Copywriter: Michael Leibowitz
Senior Producer: Annie Uzdavinis
Partnerships: Audrey Santamarta
Production Company: Paranoid US, Los Angeles
Director: Sophie Gateau
Executive Producer/ Partner: Claude Letessier
Executive Producer/ Partner: Cathleen O'Conor
Head of Production: Matej Purg
VFX / Animation: Paranoid Design Studio, Los Angeles
Head of Post Production/Producer: Guillaume Raffi
Lead VFX Artist: Vincent Rogozyk
VFX Artists: Michael Tavarez, Jahmad Rollins, Derek Hansen, Andrew Cook, Naime Perette, Joe Ball, Maggie Balaco, Alexandre de Bonrepos
Production Assistant: Julie Amalric
Track: “White” by LIGHTS
Mix: Lime Santa Monica, CA
Mixer: Sam Casas Asst.
Engineer: Jeff Malen
Executive Producer: Jessica Locke
Color: New Hat Santa Monica, CA
Colorist: Bob Festa

Pet Names For Your Pussy Promote The Mooncup, An Alternative To Tampons.

The Mooncup, a reinvention of a centuries old concept by entrepreneur Su Hardy, is a smart eco-friendly alternative to tampons. Made from medical grade silicone, without bleaches, dyes or pesticides, the reusable menstrual cup leaves no fibers behind like other sanitary products.



The first sanitary protection manufacturer in the world to be awarded Ethical Business status, Mooncup Ltd. is guided by people and environmentally-friendly business practices.

But what is equally as smart as the product design is the advertising poster campaign and website promoting the Mooncup, created by St. Lukes in conjunction with the company.

The Advertising
Posters with euphemisms for lady bits began appearing around the London Underground signed off with a url that read loveyourvagina.com.


above photo courtesy of Uplift Magazine

The five advertising posters:




The Website

Equally blind and compelling, the posters lead you to a website where you can not only get information about the Mooncup, but as is smart engaging behavior these days, invites the audience to add their own vaginal moniker to the many other hilarious ones posted by others.




Above are just a few of the submitted nicknames from their site. You've got your expected ones -- coochie, va jay jay, beaver, muff, etc. and some very unexpected ones. Some that may make you cringe and some that will make you crack up... my personal favorite being "The Downtown Entertainment and Dining District." You can visit loveyourvagina.com and add your own nickname.

Kath Clements, Campaign Manager for Mooncup, says: “We hope the ads will get women thinking, smiling and talking about their vaginas. We’re up for women feeling good on the inside too!”

Clearly, this humorous approach is getting some serious attention. With lots of blogs, women's sites and magazines, such as Marie Claire, writing about the campaign... the relatively unknown product is reaching larger audience than it otherwise would have. Mooncup Ltd also has a facebook fan page and a twitter account, intelligently using social media to further promote the product.



Mooncup was launched by Brighton entrepreneur Su Hardy in 2002 and is now stocked in Boots, as well as independent health food stores and through the mooncup.co.uk website.


all images and information courtesy of Mooncup, Ltd.