Topshop home page.
I usually prefer when items are shown on a model and attractively styled rather than flat against a white background. It helps me to get a better idea of how the item would look if I were to purchase it and see the possibilities of how it could be worn.
Despite not being able to afford most of the items on designer websites, I still enjoy browsing through them to ogle the gorgeous clothes for sale.
Usually if an item is offered on more than one site, the price will be practically the same wherever it's sold. Therefore each store needs to make their item seem more appealing to potential customers and this is achieved through interesting styling.
Items from eLUXURY's Spring 2009 page.
Online store styling may not always be the most creative or groundbreaking but it is important that it focusses on highlighting the best aspects of the garment whether it be fabric, colour, construction or special details, while also paying attention to other things such as accessories, hair and makeup (the last two apply if it is shown on a model rather than a mannequin).
I have picked out a few items from different stores below for comparison. Which of these items would you choose based on the styling alone?
CHARLOTTE RONSON BELTED VEST
RAG & BONE ELONGATED BLAZER
None of these do it for you? Tell me how you would have styled them in the comments!