Cause & Effect Advertising Posters For Harvey Nichols From Y&R Dubai

above: details from 'Dogs' and 'Fire Extinguishers', two of the Cause & Effect posters for Harvey Nichols

Shown below are a series of nine posters created to advertise the Spring/Summer '09 fashions for retail store Harvey Nichols. The campaign made up of Birds, Fire Extinguishers & Rockets received the International ANDY Awards 2010 (Silver) for Retail in the "Out Of Home" category.

Brief:
To announce the launch of the Spring/Summer Collection at Harvey Nichols.

Solution:
The campaign aims to convey to the Harvey Nichols shopper that its items can have overwhelming results. Each execution carries an image of an item from the spring summer range along with a number of images of items such as a stop sign, rockets, jelly and fender benders, which act as a visual metaphor for the effect the item can have.

The images below are high-res, click on them to enlarge.

Birds:

Cats:

Dogs:

Fender benders:

Fire Extinguishers:

Jellies:

Rockets:

Stop Signs:

Tunnels:


Agency: Y&R DUBAI
Creative Director: SHAHIR ZAG KOMAL, BEDI SOHAL
Art Director: KOMAL BEDI SOHAL, SAJESH PUDUSSERY, DASH GAUDE
Writer: SHAHIR ZAG
Account Manager: NADINE GHOSSOUB

Agent Provocateur Launches New Campaign With Lingerie Lookbook And Short Film From RSA.

Known for their luxurious and sexy lingerie, Agent Provocateur has just launched its new Betty Sue campaign featuring Kirsty Hume in a a two minute film by Ridley Scott's production company, RSA. The short film accompanies a print campaign and lookbook of filmic stills (all shown in this post) and video shorts. These individual elements of the campaign support an Autumn/Winter 2010 lingerie collection which takes inspiration from strong female protagonists from late 20th Century Hollywood cinema.


First, the images of the new lingerie collection from the Agent Provocateur Look Book. Shot as if you were peeking into a private hotel room via the peep hole, the images purposely obscure the face of the model and allow you to focus on her well-endowed body, clad in the new lingerie.

The Agent Provocateur Look Book:


















The "Peeping Tom"-like look book images above each have a very sexy 20 second film accompanying them on the website.


above: screen grabs of the purposely grainy 20 second videos which accompany the look book.

The short film for the campaign, "Betty Sue" features the stunning and sexy Kirsty Hume donning a red wig:


Agent Provocateur's Creative Director, Sarah Shotton, explains the casting of Kirsty Hume as Betty Sue: "Kirsty became a top model in the 1990s. She represents our perfect woman, a woman with a family that oozes unbelievable intelligence, sensuality, personality and confidence. She has a film noir, feline quality to her that I felt had a brilliant synergy with Agent Provocateur."


above: Agent Provocateur's new Creative Director Sarah Shotton

Director RSA UK's Johan Renck says 'I enjoy knickers, they are a glorious garment. We all do the most we can to get as close to knickers as possible.'

The 2 Minute Film:

The behind the scenes video:

Some stills from the "Betty Sue" film, courtesy of Wallpaper:






Creative Team
Director: Johan Renck, RSA Films
Creative Direction: Sarah Shotton, Agent Provocateur
Model: Kirsty Hume at Premier Model Management
Hair: James Brown
Make Up: Ashley Ward at CLM


Shop the collection at Agent Provocateur.

Private Co-Branding. Karl Lagerfeld's Strippable Model For Eres Swimwear & Lingerie.

The fashion House of Chanel and sister brand Eres swimwear and lingerie have created a fun interactive campaign, photographed by Karl Lagerfeld, that features model Emily Didonato in a pop up window.



Move your cursor over the cutely dressed model and it reveals the Eres lingerie and swimwear underneath.

Here are some screen grabs of the 'before' and 'after':


And some screen grabs of the interactive process.

before:

after you begin clicking upon the visual:


before:

after:

before:

after:


from CHANEL news:


“CHANEL est une maison-mère avec plusieurs enfants qui ne portent pas son nom. La maison ERES en fait partie. CHANEL fait des maillots de bain et de la lingerie occasionnellement dans le cadre particulier d’une collection. ERES en revanche ne fait que ça, sans prendre ombrage de l’image forte de CHANEL. Mettre de la lingerie ERES sous une robe CHANEL est une démarche “mode” naturelle, moderne et spontanée. Normalement le co-branding se fait entre étrangers – ici il se fait en famille : PRIVATE CO-BRANDING.”

The new and improved translation below was provided by reader, Karina (Thanks Karina!):

“CHANEL is a company which owns multiple smaller companies which do not carry its name. The brand of ERES is one of them. CHANEL only occasionally makes swimwear and lingerie in the specific context of a collection. ERES, on the other hand, does nothing but making this, without taking umbrage at the strong reputation of CHANEL. Wearing an ERES lingerie underneath a CHANEL dress is a natural, modern and spontaneous approach of fashion. Normally, co-branding is between strangers – here it is within the family: PRIVATE CO-BRANDING.”


Start stripping Emily here.