MADMEN Your Living Room! DWR & AMC Promote Season 4 With A Sweepstakes

If you're a fan of the AMC TV period drama about advertising, chances are you've already MADMEN-ed yourself. So, what to do next? How about a chance to MADMEN your living room?



In celebration of the much-anticipated fourth season of AMC's "Mad Men," the network and modern furniture store and company, Design Within Reach, announce a collaborative promotion to give one winner a chance to "Mad Men" his or her living room with a collection of new furniture that embodies mid-century modern aesthetics.


The Grand Prize is two pieces from DWR's exclusive Raleigh collection, the Skagen Coffee Table and Nesting Tables, and the Strata Rug, and the AJ Floor Lamp designed by Arne Jacobsen. (The winner may choose from in-stock fabrics and colors.)


colors and fabrics:


Four first place winners receive "Mad Men" Seasons 1, 2 and 3 on DVD.

Raleigh Armchair and Sofa:


Raleigh is a comfortable, modern collection that draws from mid-century Danish design. Wrapping around the back of this Armchair is a solid walnut frame that brings visual lightness and satisfying aesthetic tension to the design. The collection includes an 85" Sofa, Two-Seater 60" Sofa and Armchair, available in various colors.

Skagen coffee table and nesting tables:

Inspired by the mid-century designs of Arne Hovmand-Olsen, the walnut wood Skagen Table Collection (2009) includes this set of two Nesting Tables, as well as a Coffee Table.

AJ Floor Lamp:

Arne Jacobsen's AJ Floor Lamp (1960) echoes the oblique angles of his Series 3300 furniture, which included the Egg Chair and the Swan Chair. The heavy cast iron base of the lamp is a sloped wedge with a circular cutout that was originally designed to hold an ashtray and to maximize the lamp's functionality as a reading light, Jacobsen created a shade that tilts up or down, directing maximum light to where it's needed.

Strata Rug

The hand-knotted Strata rugs (2009) are handmade from wool using a technique that was inspired by a method for tying Tibetan knots. To create the structure of each knot, a stainless steel rod is temporarily placed along the width of the rug. The yarn is then wrapped around the rod, knotted and then wrapped again, with the process continuing for the entire length of the rug. The quarter-inch pile height won’t interfere with the opening and closing of most doors. The manufacturer is a member of Rugmark, the global nonprofit organization fighting to end child labor and improve educational opportunities for children in India, Pakistan and Nepal.
Available in various colors.



"Viewers of 'Mad Men' are already fans of the elegant, iconic furniture on the show, so a promotion with AMC was a natural for us," says DWR President and CEO John Edelman. "We are passionate about modern design, whether it's a contemporary take on mid-century lines, such as our Raleigh and Skagen collections, or original designs licensed by the manufacturer, like the AJ Floor Lamp by Arne Jacobsen, legendary creator of the Egg™ Chair."

Now through August 4, the "Get the Look of Mad Men" Sweepstakes is promoted in every Design Within Reach retail location, in more than 50 stores throughout the U.S. and Canada.

Visit dwr.com/madmen to enter the sweepstakes and to view the complete Official Rules.


The season premiere is on Sunday, July 25 at 10pm EDT/CDT.

Dell Teams Up With Threadless! Sneak Peek At The 10 New Laptop Designs

The Threadless Collection for Dell Computers

Blending technology, art and fashion, Dell and Threadless teamed up to offer an exclusive collection of original graphic creations. This artwork from the popular community-based design web site is available from the Dell™ Design Studio for customizing select laptop computers.



Here's a sneak peek at all ten designs, but as of right now, only three are available for purchase. The rest will be available soon.

Dell Inspiron Mini 1012 Threadless Collection:
Inspiron Mini 1012 with Blooming by T.J. Zhang:


Inspiron Mini 1012 with Grandma's Hot Air Balloon by Brent Shoepf:


Inspiron Mini 1012 with Rocketbird by Mike Mitchell:


Inspiron Mini 1012 with Daisy by Bryan Ische :




Dell Studio 14 Threadless Collection:
Studio 14 with London! by David Bushell:


Studio 14 with Stone Jungle by André da Silva Cruz:



Dell Studio 15 Threadless Collection:
Studio 15 with Collection by Jimmy Tan W H:


Studio 15 with Electric Sky by AJ Dimarucot:




Dell Studio 17 Threadless Collection:
Studio 17 with Deforestation by Rick Crane:


Studio 17 with Secret Lake by Henrik Lindström:



shop for the Threadless Dell Collection here.

Dell has several special art and design collections, be sure to see them all here.

all images and info courtesy of Dell Inc.

0 To 60 In... An Hour. The Infiniti Special Edition Bell & Ross Watch

Luxury Car manufacturer Infiniti and French-Swiss watch brand Bell & Ross have collaborated on a limited edition timepiece. The special edition BR03-92 Phantom Instrument, designed by Bell & Ross, is to commemorate the recently revealed Infiniti FX Limited Edition performance crossover. Only 100 of the individually numbered wristwatches will be available worldwide.





TECHNICAL DETAILS

Movement: Automatic mechanical ETA 2982.
Functions: Hours, minutes and seconds (all central hands). Date with quick correction.
Case: Diameter 42mm, 316L glass bead blasted steel with black ‘carbon-powder coating’ finish, and winding crown.
Back: Screw-down, stainless steel with engraving of the Infiniti signature and adjacent personalised limited edition serial number (1–100). Bell & Ross insignia etched below.
Dial: Galvanic Black. Infiniti purple-coloured seconds hand. Numbers, indexes, and photoluminescent finish for optimal night reading. Circular window for date display.
Glass: Anti-reflection sapphire crystal.
Water-resistance: 100 metres (10 bar).
Straps: Heavy-duty synthetic black fabric or rubber.
Reference: BR03 PHANTOM
Price: €3,300
Number issued: Unique edition of 100 examples




The press release:
The launch of the exclusive timepiece, an elegant accessory for the discerning Infiniti customer and the watch collector, marks the collaboration of two brands which are synonymous across the globe with exceptional performance, craftsmanship, precision, and modern luxury.

The special edition BR03-92 Phantom Instrument has been designed by Bell & Ross to commemorate the recently revealed Infiniti FX Limited Edition performance crossover, restricted, just like the watches, to only 100 individually-numbered examples worldwide. However, such has been the extensive demand prior to the release of the watch, that only a handful remain.

The parallels from the fusion of Infiniti and Bell & Ross are clearly evident in the appearance of the piece. The black carbon powder finish, which encapsulates the 42 mm case, resembles the graphite finish applied to many exterior parts of the Infiniti FX Limited Edition and is just as beautifully-crafted. The seconds hand which sits on a galvanic black dial, is lined with a distinct purple coating, the same colour which lies at the heart of Infiniti’s brand identity, and can be seen everywhere from the instruments of the car to furnishings inside the Infiniti Centre.

Whilst on the move, it is all about the ownership experience which is personal and exclusive: the rear of each the 100 pieces has been engraved with the Infiniti signature and is complemented by an individual number of the edition within the BR03-92 Instrument Phantom Infiniti series.

Jim Wright, Vice President Infiniti Europe, explains: “The limited edition BR03-92 Instrument Phantom watch is a perfect tribute to the core qualities of Infiniti. It is also about offering the Infiniti owner something truly special and individual which we are able to achieve through this exceptional timepiece.”

The BR03-92 Instrument Phantom Infiniti watch goes on sale on 01 June 2010 at a recommended retail price of €3,300, and is available for purchase from all European Infiniti Centres. For their locations which range from Barcelona to Bucharest, see www.infiniti.eu.

Iron Man 2 Movie Tie-Ins & Merchandising From Fragrance To Cars To Cookies.

above: Diesel's limited edition Iron Man fragrance

With Iron Man 2 opening May 7th, the glut of marketing tie-ins and giveaways (purported to cost 100$ including media buys) has already begun to hit the market. In addition to the expected special edition video games, comic books, and action figures, there are fragrances, cookies, motor oil, a special edition Audi r8 and even a limited edition 18ct gold LG mobile phone. Not to mention the numerous microsites created by the retailers. And I've got a look at those and more for you.

Diesel's Limited edition Only The Brave Iron Man fragrance.


Now's your chance to smell like Tony Starck.
Coinciding with the May release of Iron Man 2, Diesel has created a special limited edition of their Only The Brave Cologne, clad in the colors of character Tony Starcks' suit.




The fragrance is touted as a fusion of plant and animal kingdoms. It blends leather, styrax and labdanum. Lemon and violet express urban modernity, underscored by the strength and singularity of cedar and amber. This limited edition comes in a single 75ml format. A vigorous tribute to IRONMAN’s visual universe. See more at Diesel's Fragrance factory

Other Iron Man 2 Movie Tie-ins:


• Audi R8 V10 (see the microsite here)

and the Audi Iron Man 2tv commercial:


•Dr. Pepper (play their online game here)

The Dr. Pepper Iron Man 2 tv commercial:


•Royal Purple Motor Oil (see the microsite here)


•LG has an 18ct gold limited edition (only 20) phone. Consumers have the chance to win one of the LG Iron Man 2 phones, worth about $2,000 by visiting their microsite here.


•Burger King is offering the following Iron Man Toys along with more you can see here.


•7-11 is offering Iron Man Big Gulp Cups, Iron Man Straws, a special Iron Man Invincible Orange Slurpee and even Iron Man Cookies:


•Land O'Frost lunch meats is also offering promotional items plus an online game and downloadable coloring book sheets:



•Sony Music is offering a special AC/DC Collector's edition CD/DVD that comes with extra footage, a hardcover book, a poster and stickers:

AC/DC "shoot To Thrill with Iron Man footage:


•Semir is offering Iron Man2 clothing:



•Hershey's Reese's Peanut Butter Cups is offering you chance to win a role in a Marvel movie


•Oracle is offering wallpaper and a microsite


In Iron Man 2, Oracle is a proud sponsor of Stark Expo, a world-class tradeshow that depends on a cloud computing architecture to ensure that all systems are free from overload. And that’s where you come in: by becoming a Master Cloud Operative, you’ll help keep Stark Expo up and running. Complete your training, test your troubleshooting skills, and get certified in the Oracle Pavilion.


Play the game here.

the Oracle commercial:


A look at SEGA'S Iron Man 2 video game and the microsite:

And a discussion with the developer can be found here.

And the microsite, here:


And of course, the 'faux" The 2010 Starck Expo site:



Marvel products, collectibles, clothes, comic books and toys and more from Hasbro are already saturating the market.

The Official Iron Man 2 movie site