Lady Gaga, Justin Timberlake, Usher & More Sacrifice Their Digital Lives To Save Others.

above: Lady Gaga is Dead

A multitude of celebrities from superstar Lady Gaga to photographer David LaChapelle have sacrificed their digital lives to help save millions of real lives affected by HIV/AIDS in Africa and India in a new awareness campaign for Keep A Child Alive by TBWA/ Chiat /Day, New York.

Starting on December 1, which was World AIDS Day, the world's most followed celebrity Tweeters began sacrificing their digital lives to help save millions of real lives affected by HIV/AIDS in Africa and India.

That meant no more Twitter or Facebook updates from any of them. No more knowing where they are, what they had for dinner, or what interesting things are happening in their lives. From here on out, they're dead. Kaput. Finished.

Jennifer Hudson Is Dead:


But they don't have to die in vain. And they don't have to stay dead for long. Just watch their Last Tweet and Testaments, and buy their lives back.

Every single dollar helps Keep a Child Alive fight this terrible disease. And when $1,000,000 is reached, everyone will be back online and tweeting in no time.

You can even join the fight yourself by sacrificing your own digital life. If Khloe and Kim can live without Twitter for a few days, maybe you can too.

Kim and Khloe Kardashian Are Dead:


Together, with a little digital sacrifice on our parts, we can give millions of real people the care, love and hope they deserve. We can give them life - the one thing none of us can live without.

The following fabulous shots of the 'dead' celebs were taken by Markus Klinko and Indrani, with styling by GK Reid. The one exception is the Justin Timberlake shot which was taken by Peggy Sirota.

The other "Dead" Celebs:

Alicia Keyes:

Justin Timberlake:

Bronson Pelletier:

Daphne Guinness:

David LaChapelle:

Elijah Wood:

Janelle Monae:

Jay Sean:


Kimberly Cole:

Ryan Seacrest:

Serena Williams:

Swiss Beatz:

The Buried Life:

Usher:



©2010 Keep a Child Alive. Keep a Child Alive is a registered 501c3 charity. US Texting Disclaimer: $10 will be added to your mobile phone bill/deducted from your prepaid account. Message & data rates may apply. Reply STOP to 90999 to stop. Full Terms: mGive.org/T. In the UK, Text "BUYLIFE" to 70500 - SMS donations are charged at £5 to your phone bill. Always seek the permission of the bill payer. Keep a Child Alive will receive a minimum of 81% of this fee due to network charges and processing.

Buy The Bay: Artists Turn Beach Experiences Into Objects For Charity.

Buy the Bay is a collaborative effort to help preserve the beach we love in support of Heal The Bay.

Artists, designers, writers and musicians are transforming precious beach experiences into tangible objects that you can own or give to someone else. These beautifully crafted items reflect the things everyone cherishes most about the beach, and are available to own or share as a gift.

You can give back by investing in the experiences that matter most to you. To Buy the Bay is to help preserve the things we love most about the beach. The proceeds raised through each donation will help benefit Heal The Bay’s efforts in keeping L.A.’s beaches clean, healthy and safe to enjoy.

All The Time In The World by Khobe DeLucca
A small hourglass filled with local beach sand, caught between pieces of sterling silver.



Product Specifications:
Hourglass Height: 1.25” including loop
Chain Length: 18”
All metals are sterling silver
Handmade in the USA
limited edition of 50
$200
buy it here

The Perfect Wave by Tim Meraz
Small amounts of water from eight of the best surfing beaches in Southern California like Malibu, The Wedge, Rincon and Trestles. The bottle’s label is held in place by a fine wire wrapped around it, which suggests undulating waves.



Product specifications:
750mL bordeaux bottle approx. 11.5” tall. Ships in a black corrugated presentation shipping box approx. 13.75” x 4.25” x 3.5”.
limited edition of 100
$100
buy it here

Beach Karma by Elizabeth Saveri
Beautiful hand painted beachscapes on the little plastic ties that litter so many beaches and oceans. Each is framed in a 6" square black wood frame.



Product Specifications:
Water-based oil paint on recycled plastic bag ties.
Comes in a 6” x 6” black wooden frame.
limited edition of 10
$150
buy it here

Special Edition Poster by Eric Nyquist

With every special-edition 25th anniversary poster comes a year-long membership to Heal the Bay, and every poster you purchase adds another year. Hang it up and let the world know just how much a clean and healthy beach means to you.


This poster was printed in a limited-run of 250.
Product Specifications:
16” x 20” hand-pulled 2-color silkscreen print on uncoated 100# cover stock suitable for framing.
$50
buy it here

Info and images courtesy of:

Sweet! The Tweet Towel Dries With 140 Custom Characters.

The other day I received a great little gift in the mail. A Tweet Towel from We Are What We Do, a global movement that inspires people to use their everyday behavior to affect big environmental and social issues.



The woven white dish towel had a personal embroidered Tweet to me from the folks at the London-based We Are What We Do, which showed through the clear window of the mailer:




When unboxed, I saw that the 42 X 60 cm absorbent white woven cotton towel had a diagonal hanging hook on reverse corner and embroidered detailing along with the personalized or custom "tweet".




I cannot deny it. It is hip, fun and functional. And a brilliant idea for marketing and branding a company or product. Not to mention that the proceeds from the affordable and clever gift go to fund a worthy cause.



The idea came from mashing up traditional crafts and digital communication. For those less tech-savvy, a "tweet" is a 140 character message that you can send via the website Twitter. And a tea towel is... well you probably know what they are.



All profits go to the We Are What We Do Charitable Foundation, funding their digital inclusion projects to get different generations talking more, sharing more and spending more time together.



Tea towel details:
* 42 X 60 cm
* Absorbent white woven cotton
* Diagonal hanging hook on reverse corner
* Satin taffeta label
* Packaged in an A4 gift box with clear panel to view personal messages

Machine wash at 40 degrees max. Do not tumble dry. The tea towel is shipped from their responsible suppliers in Turkey and is embroidered in the UK. All the packaging 100% recyclable and they ask that you recycle it as well :)


Get your own Tweet Towel (and one for a friend) here.

Learn about We Are What We Do here.
Shop for their other products here

Kiehl's X Koons Limited Edition Collection Benefits Kids And Dry Skin.

Kiehl's has collaborated with world-recognized contemporary artist Jeff Koons (again*) to raise awareness - and funds- for kids in need.




Jeff Koons is using his creative genius and Kiehl's is using their brilliant body lotion (I kid you not, it's one of the greatest products ever made) to help children in need around the world. With the shared vision of creating safer, more sustainable environments for children, the partnership is raising awareness and funds through the sale of the 2010 Limited Edition Creme de Corps Holiday Collection, a four-product collection that includes 3 sizes of their awesome body lotion, each with a colorful Koons label and their newest formulation, Creme de Corps Whipped Body Butter.

The Jeff Koons painting used for the Keihl's limited edition collection labels:

above: Tulips, oil on canvas, 111 5/16 x 130 11/16 inches, 282.7 x 331.9 cm, 1995–1998

1 Liter ($70) and 16.9 oz ($45) pump bottles :

8.4 oz size ($27) and the new Whipped Body Butter ($35):


Buy the products here

Keihl's has collaborated with artists several times before. Below is their 2009 Creme de Corps Holiday Collection with labels by KAWS:



100% of Kiehl’s net profits from the sale of each product will benefit The Koons Family Institute, an initiative of the International Centre for Missing and Exploited Children (ICMEC).

*This is not the first time Koons has lent his creative talents to Kiehl's. This past March, in celebration of Earth Day, Jeff Koons, along with Pharell Williams, Julianne Moore and Malia Jones created special edition labels for Kiehl's Acai Damage-Protecting Mist.

images and information courtesy of Kiehl's